Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Visual, Auditory, an...
This website is effective enough as it helps me to know about my learning style, which will help me to grow in my personal and professional life in a proper manner. I have understood that I am a visua...

Visual, Auditory, and Kinesthetic Learning Styles (VAK)
Visual, Auditory, and Kinesthetic Learning Styles (VAK)

This website is effective enough as it helps me to

Module 2 Discussion_...
A nurse is generally the first medical provider a patient is in contact with during an appointment. Subsequently, patients have developed a trust in nurses expecting them to be caring, knowledgeable,...

Module 2 Discussion
Module 2 Discussion

A nurse is generally the first medical provider a

Week 1 Discussion_16...
Customer satisfaction is the ultimate goal of organizations in today’s globalized era. Companies and organizations focus on delivery a positive customer experience to the customers. Hence managers pay...

Week 1 Discussion
Week 1 Discussion

Customer satisfaction is the ultimate goal of orga

Week 3 Topic 6 Assignment 1

Week 3 Topic 6 Assignment 1

Q Week 3. Mkt. Strategy: Segmentation, Targeting & Positioning Chapter 7 Chapter Preview: This chapter looks further into key customer value-driven marketing strategy decisions-dividing up markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targeted customers (differentiation), and positioning the offerings in the minds of consumers (positioning). Takeaways: Define the major steps in designing a customer value-driven marketing strategy: market segmentation, targeting, differentiation and positioning. Discuss how companies differentiate and position their products for maximum competitive advantage. Read in the Textbook: Chapter 7. Customer Value-Driven Marketing Strategy. Assignment: One (1) page. Imagine that you work in an upscale international hotel that caters to guests from around the world. Discuss what you would serve at breakfast, lunch or dinner buffet. Research what consumers eat in at least one country from every continent. The goal is to have a wide variety to satisfy all of the guest's tastes based on their cultures. What food would you include in your buffet? Assignment: One (1) page. Comment on geographic segmentation. How are restaurants creating and localizing their menu items and advertising efforts to fit and position the needs of individuals in your hometown? Assignments Due: Tuesday, 3/14@ 11:59pm. No assignments will be accepted after due date. Class Discussion Board for Marketing Strategy. Please discuss the following exercise on this discussion board. Responses are due on Tuesday, 3/14@ 11:59pm. ''Developing a Marketing Mix'' This activity will be focused on the strategy and marketing mix for a proposed new chain of Italian and pizza restaurants. The strategy being considered by the firm's investors is listed below. 1st. Offer a unique range of high-quality pizzas. 2nd. Use unusual ingredients (with choices such as oysters, kangaroo, avocado). 3rd. Create innovative and unique pizza tastes. 4th. Set new standards for pizza restaurants. Discussion Questions 1. Discuss an appropriate marketing mix for the selected strategy. You should use the 4Ps, but ensure that your marketing mix will effectively deliver the proposed strategy. 2. Do you think that this new pizza chain, as you have constructed it, will be successful? Why?

View Related Questions

Solution Preview

View Complete Solution
Different places, cultures, and regions represent different food habits. This helps in understanding the food preferences of people belonging to different regions (Silva, et al.). This assignment was interesting as it reminded me of the international kitchen class that we had as art of the AOS Culinary program. International hotels in my professional experience (in working in a few) and personal experience (while traveling) are notorious for being exclusive and for capturing cuisines that fit many cultures and pallets. I can remember the Intercontinental hotel I stayed at in Ireland provided a variety of local options for all day parts but also made it very intentional to meet the needs of American traveller’s other countries to ensure to make their guests feel comfortable and to ensure they didn’t force people to adapt in fear of a poor dining experience.